Tatu, Spanish for armadillo, is a friendly mammal with a shell on its back that protects it when it rolls up into a ball. The idea for Tatu was born on a transoceanic flight; while Ricard was reading about Argentinean wildlife, he observed that the light above his seat did not disturb his sleeping wife who was sitting next to him. The lamp became a pop-art icon in Europe. Tatu takes us back to carefree days, when consumer goods came to the European middle classes and their children started a massive aesthetic revolution; from Andy Warhol to The Beatles to Mary Quant. Everything could be expressed differently.